This is where the magic happens!
With movie makers, illustrators, designers and independent video game artist all sharing the same roof you can tell that Kreator isn't your everyday business incubator. Kreator focuses on creators, designers, animators, photographers and other creative people – which shows.
Even though you probably couldn't tell by the worn outside walls of the big, yellow, wooden house there's a special kind of inspiring energy glowing out of every corner of the Kreator interior. Sofia Anner, CEO of Kreator, has furnished the office space with a childish playfulness. It has movable miniature golf courses, conference rooms filled with lego and a cubbyhole were the floor has been raised, almost resembling something out of Being John Malkovich.
Sofia says that the easiest way to describe the company is as being a manager for young, creative talent. Kreator offers three things in particular: to find work and customers, to help out with billing and tax related tasks, and – last but not least – they offer a working place. Kreator is not just a step on the way of starting your own company – Sofia describes it as Kreator actually being your future. It's an opportunity for young, aspiring people to focus on the creative aspect of their work while Kreator deals with all the time-consuming paperwork.
Showreel from David Sandberg, 3D artist.
How does a young creator get to be a part of Kreator?
- You just fill out a form on our homepage where you let us know what kind of skills you have, and then you send us your portfolio. If we like what we see, we'll let you be a part of Kreator.
There's a vibrant and lively atmosphere at the office. David Sandberg plays his portfolio video for me, showcasing some truly awesome 2D and 3D animations for music videos and tv advertisement. In another corner of the room Nicklas Nygren – wearing a piercingly green fedora hat – lets some friends playtest an almost finished copy of his upcoming game FiNCK. Nicklas, more commonly known by his stage name Nifflas, sits in a gigantic bean bag while watching his friends grind one particulary tough puzzle. He smiles in a weird, kind of concered way. Someone grabs my camera and starts shooting pictures of Sofia. Meanwhile Eric Hörstedt, one part of the energetic and productive Random Bastards crew, enters the room. They all describe Kreator as being a great place for young, aspiring talent.
Saira from indie game developer Nifflas.
What's the next big thing for Kreator?
- We're really going to push the promotion part of our business to highlight the talent we've got here and try to sell it to potential customers. That's our main focus now.
Kreator has come a long way in the year that has gone by since the company started out, but Sofia is yet to be satisfied. She reveals how she would like to have somewhere in between 30 and 50 people working at Kreator, with global customers consulting the local talent. It might sound like she's reaching for the stars, but while visiting the office it doesn't seem far fetched.
Text: Michael Gill
A skate and snowboard film by Random Bastards.
Showreel by Lampray